From Amazon:
What Is Amazon Mom?
Amazon Mom is a free membership program aimed at helping parents in the prenatal through toddler years use Amazon to find all the products their family needs.Despite the name, you don't need to be a mom to join. Amazon Mom is open to anyone caring for a baby or young child, whether you're a mom, dad, grandparent, or caretaker. We just thought "Amazon Primary Caretaker" didn't have the same ring to it.
Why should you join Amazon Mom? We offer great benefits, including 30% off diapers and wipes, exclusive offers, and FREE Two-Day Shipping on Amazon Prime-eligible products.
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